Recently, my curiosity’s tossed me onto a course to discover the appeal of a single Japanese series known as Oh, My Goddess! I am thoroughly thrilled to discover as much as I can about the culture surrounding me, and though I am a nerd, and nubile in my status as such, I know little more than nothing about it, though my collection of trivia is staggering against many others who allow such a multi-faceted thing slip right by their existences. Growing up after the introduction of anime and manga as a part of popular culture in America, I developed interests based on American companies’ distribution, and when I became more comprehensive, I found that most of the Japanese imports lacked something very important, logic. These were all, of course, things that were brought up over the years to sell things to children, which I’ve come to understand is called “shonen”. The writers and artists of such stories can’t anticipate a universal interest, so the possibility that logic in story-telling is lost-in-translation intensifies the frustration that came with trying to find quality entertainment in anime as a youth, when I am an American boy being sold Japanese stories intended for Japanese boys. Other youths who accepted these shows and comics in America are growing up to be what the Japanese call “otaku” in their own culture, but with the limitations at the time, there are stronger followings for individual series, as there once was a particularly strong following of Star Trek fans who never kicked their obsessions, called “trekkies”. As the budding brilliance of Japanese wealth forms over here, there are more and more “trash-culture” facets coming into view.
By “trash-culture,” I am referring to a phrase that I invented to help me understand my own perception of entertainment in multiple cultures, as well as our own. There are many different idols of trash-culture, and such a complex culture like our own breeds them every decade, as the Japanese do. The link: trash-culture, for example, can include Elvis movies, which were made to sell Elvis Presley through movie theatres, and have formed followings that block out the cruel truths behind the mediocrity of such idols of trash-culture. Exploitation films are trash-culture. B-movies are trash culture. Pulp comics are trash culture. “Trash-culture” is not intended to be used as a negative term, though the misuse of such power over an audience is a greater offense than many that I’d refuse to forget in a Lifeboat situation, if you catch my drift. I am a huge fan of trash-culture idols, like films released in the eighties and nineties that put teenagers through steriotypical situations that have died out long ago, and are being written about today, because the nerds in the 70s don’t knkow what it’s like to be nerds in the 90s… did that sound like ranting? It shouldn’t. It defines our culture, and as a cultureless-culture, as Americans have been described, there is nothing more important than another man’s trash: hence the term “trash-culture,” a modern treasure to people like myself.
Unaware of the importance of trash-culture, I’d reached teenage years with the mind-set that all Japanese imports are for little kids, because of the tight leash that American industrialists held for the products coming in. This was before I’d seen Ghost in the Shell, which helped me become more aware of just how many limitaions I was setting myself up for. Also, around the very end of this time, for me, I’d become completely devoted to movies, and comics were, like Jap culture, something to visit for kid-nostalgea. My complete immersion into film was slow, I couldn’t have gotten very far being limited to HBO and Blockbuster. Netflix hefted me into the history of Searchlight and Miramax, indie films opened my understanding of genre and integrity, and the acceptance of mediocrity for the sake of entertainment. Trash-culture filled everyone’s existence, as John Wayne for my father, primetime television for mother, and I was still exploring the millions of niches that the information age had created within and for itself.
I found a great confusion come about me, when I noticed the trends forming in fanboys and fangirls in America, who attempt to mimic the stereotypical otaku behavior. It’s the niche, I see, that they try to fill in order to pay back, respectfully, to the creators of their trash-culture idols. On close inspection of Oh, My Goddess! and similar other titles, the similarities made my confusion greater, to see a bunch of American kids worshiping plagiarists, until I realized that such stories follow a set of expected events, which have become staple within otaku trash-culture. The nerd gets a woman who loves unconditionally and has magic powers: this may be a familiar premise to Europeans and to Americans, but to the Japanese, this is a genre. An entire genre is based on a single common fantasy. It amazed me. This is the cycle of the “meme,” which develops naturally within a culture as a part of our evolution as humans. When I conducted this research I’d spent time reading American comics that aren’t necessarily recognized universally, but within the brotherhood of comic fans as must-reads. Bill Hicks, Pynchon, Raoul Duke and Hunter Thompson, George Carlin… these are all idols of a sub-culture that extends beyond the “one man’s trash” idea, and formed followings based more on their legend than their work as human beings. (This idea is thoroughly explored in a comic series called Transmetropolitan.)
The genre, the sub-genre, the idol, the sub-culture, scenes, memes… they all occur and coexists, like the millions of species of plant-life growing off of the husk of our information and entertainment. The living thing that culture is, thrives and reproduces, with its masters, the writers and artists, their worshipers: hipsters, nerds, geeks, fans, listeners and viewers, readers, true believers, otaku and anorak, we are all a part of this massive, gigantic artery of information in the body of the human race, and it is at a moment like this that I feel like the only person who sees it all. Like all the beatniks and trainspotters should find something in me to envy, like children looking up to the stiff-lipped gunslinger strolling through town, like a monolith on legs. What makes me so much more important than others? Richard Dawkins wrote these same principles down, more thoroughly, mapping down his thoughts and interpretations in a manner that allowed his own literature on the subject of memes to become a meme itself. In my mind, I see a map of all of these things I’ve collected in my research, and I’d swear it resembles diagrams of the human brain, but when I try to convey my understandings, the more scrambled I become, trying to find the words to describe my connections as five more are created. Every instant not spent on the next, new thing, is thrown into oblivion, as far as I can understand, and just sharing my ideas makes the entire endeavor to learn unravel.
My first encounters with GIRLS were online. (Ha!) The covers depicting nude women? Yeah, that’d be difficult to find on the internet. Not so easy in the local comic shop… well you’ve got plenty of sexy covers standing side by side… you know… I do NOT prefer comics over chicks! I don’t! (I do.)
